Gucci Launch Forever Now Special Series Single Product

To tie in with the new spring and summer "FOREVER NOW" ads planning, Gucci is pleased to launch a single product of the special series of red to pay tribute to the brand's iconic green. The four FOREVER NOW advertising planning is focused on Gucci's "Inheritance and Identity”, Creative Director Frida Giannini kicked off praised the green and red stripe. Publicity in the planning of the diamond pattern Gucci Duffle bags, printed scarves and silk and wool mix carpet weaving, the duality of the company's set of traditional and innovative one show most vividly.

The diamond pattern Duffle travel bag travel bag style in the 1970s re-interpretation, feature Gucci's iconic green and red stripe - the planning around the eternal theme. Gucci founder of Guccio Gucci, by the elegant and graceful equestrian sport inspired as inspiration to create the stripes on the belly of a fixed saddle canvas. The 1950s, he first of these colors applied to the cut and details of the suitcase and the suitcase. Time flies, now green and red stripes seems to have become the eternal Gucci logo.

The unique diamond pattern graphic design make this travel bag more Gucci tradition. The diamond pattern graphics born in the mid-1930s, initially used in the linen fabric and the trunk is a response to the shortage of pre-war leather innovative solutions. Dark brown diamond pattern on the yellow brown background link to form a very unique cross-interlaced graphics. Gucci's Florentine artisans using innovative technology, made its cleaning, in order to achieve the old effect. Leather after cleaning the cut edges of the fabric integration, so that each product presents a unique sense of the old. Duffle travel bag is more perfect to make the diamond pattern on the package comes with handle.

At the same time, the silk scarf to retain its unique imprint on the stripe pattern. The green and red stripe pattern throughout the 90 cm x 90 cm scarf, it can not help but think of Gucci unique silk printing authority. Beautiful scarf in no time in its technical perfection. The design uses watercolor handmade and each product is handmade silk screen printing technology. Side of the beautiful silk twill use of the "Italian hem and hand-stitched to ensure that the traces of double-sided no sew ornaments. Silky mix carpet using the iconic Gucci colors, people can not help but recall the deeply moved by the art of Guccio Gucci riding again.