Gucci Launched A New Environmentally Friendly Packaging and Sunglasses

Gucci launched a new environmentally friendly packaging and sunglasses, and use biodegradable liquid timber material, and further promised to take on more environmental responsibility following the introduction of environmentally friendly glasses first in the industry, less than a year, Gucci and Safilo will launch The new environmentally friendly packaging, and the first sunglasses Liquid Wood, material, thereby further commitment to take on more environmental protection responsibility. The material for the first time in glasses products using innovative biodegradable materials.

As part of the company's global environmental program designed to mitigate the damage caused to the environment for the brand, 2010, Gucci first design of the Forest, Stewardship Council certified 100% recyclable paper packaging materials. Today, this material will continue to use in the packaging of the new glasses series. This new box with a unique folding design, not only reduces the storage volume, but also to reduce the weight and effective in reducing the logistics, thereby reducing carbon dioxide emissions by 60 percent.This modern and sophisticated glasses box labeled Mobius logo is an internationally recognized symbol of recycled materials. After purchase, consumers will receive an information manual and marked with addressed envelope to facilitate their glasses case to return a special recycling center, the production cycle of new products. In addition, the Forest Stewardship Council certified paper shopping bags, using the style of the the Gucci existing environmental packaging. Start using the new box from May in the Gucci store, including men, women, and children's sunglasses series in the global sales network, and from August to become the new packaging of optical mirrors and sunglasses.

In addition, Gucci announced the launch of a sunglasses made of material from the liquid timber. This is a biodegradable eco-friendly materials, plastic material that can substitute for glasses produced. Components: the liquid timber by biological material derived from the sustainable development of forests, wood fiber and paper production process, lignin and natural waxes.The initial prototype of the glasses with black semi-matte frame with gray gradient lens design inspiration from the bamboo framework, which is the latest Gucci glasses series of essential goods. The revolutionary material is reflected Gucci do the responsibilities of environmental protection. Metal hinge, metal and bamboo ring produced by the recycling of metal materials. In addition, mineral lens also highlights the elegant style of the size of the coated sunglasses.

1921, was established in Florence, Gucci is the world's leading luxury fashion brands. Has a highly recognized product quality and Italian craftsmanship, Gucci design, production and sales of numerous products, such as leather goods (handbags, small leather goods and luggage), shoes, haute couture, silk products, timers and fine jewelry. Glasses series and fragrance series by these two industries in the global leader in the production and distribution under the authority. Gucci Direct store network in a unified sales (as of March 2011 a total of 327 stores) and a small department stores and specialized shops. Safilo Group is a global leader in high-end eyewear industry has a leader in optical frames, sunglasses, fashion and sports eyewear field. Has a number of agents worldwide with 30 subsidiaries (USA, Europe and the Far East) and the first-line market.